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Why do so many legitimate emails from companies still end up in my spam folder instead of the inbox when it’s really easy to prevent this from happening? Yes, the first email to a new recipient may, quite understandably, land in the junk mail—but not the second one! How much revenue is lost by customers not spotting these emails? According to various studies, companies actually lose millions of dollars every year due to this very issue.

At a theme park near where I live, one of the rides keeps stopping halfway through. This hiccup makes the people on the ride feel frustrated as well as those in the queue. Meanwhile; the staff receive a lot of complaints, and the queue just gets longer. The ride still isn’t working properly a year later. It’s obvious that extra staff are needed to get the ride running again when it stops, to speak to customers, and most importantly, to fix the issue once and for all.

After many years in the making, my first book has finally been published. I’m thrilled to announce that I’m now holding the first printed copy in my hands. The thing that surprised me most about making such a project a reality was just how many people would be involved. I’d really like to thank everyone who has contributed in a big or small way.